About Dean

deanaboutInducted to the prestigious Forbes Coaches Council, and recipient of 'Executive Career Coach Of The Year 2017', courtesy of the Executive Awards 2017, Dean is best known for combining his passion for working alongside Directors and Senior Managers, with his other entrepreneurial interests and work with a leading international charity. Dean is a regular columnist for a wide-variety of business press and entrepreneurial publications and author of three books: Voice - The Little Book Of An Executive Coach's Wisdom, Thrive – How To Achieve And Sustain High-Level Career Success and Creating Grade 'A' Business Relationships. Dean is also a co-Founder of The Business Coaching Academy, which he set up to educate and enlighten managers and leaders on the art of coaching.

The majority of Dean's time is allocated to working with executives and boards offering them one to one and team coaching, as well as career counselling and mentoring. Dean boasts a client list that includes several global blue-chip corporations – Samsung, HSBC, Barclays, MasterCard, Avis Budget Group and BUPA to name but a few.

Previous experience as a Sales Director and Managing Director, arm Dean with a depth of experience that is valued by those he currently works with. With a reputation for helping turn around suffering businesses/teams (self acclaimed ‘muck and bullets coach’!), he is able to identify quickly what needs to be done, no matter how challenging and provide the strength and guidance to carry out the next steps. Although he would be quick to deflect the praise, Dean's involvement with one business over a 24 month period contributed to a profit swing of a startling 226%. Dean is known for his very dynamic thinking and ability to enable others to think and see both challenges and opportunities differently. Working with a variety of high profile clients across Europe, the Middle East, Africa and Asia, he has a pragmatic and robust approach that has been referred to as ‘refreshing in today’s environment’. A psychometric evaluator, he has a powerful ability that allows you to see yourself as others see you ... challenging you to constantly focus on the objective in hand and make decisions that, although not always comfortable, will move you closer towards achieving your goals. Whatever your goals, Dean promotes the success of the 200% factor in all relationships – giving the maximum in terms of focus, energy & openness, and expecting the maximum in return. Retained and in demand by his clients, which includes several CEO's and Managing Directors, he has been described as ‘one of the first names on the team sheet’.