About Dean Williams

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Why Choose DW?

Acclaimed in the Sunday Times for business coaching, a regular columnist for a variety of business press and author of ‘Creating Grade A Business Relationships’, Dean combines his passion for working alongside Directors and Senior Managers, with his other business interest in Financial Services outsourced solutions, and his work as a Trustee on the board of a leading international charity. Previous experience as a Sales Director and Managing Director, arm Dean with a depth of experience that is valued by those he currently works with. With a reputation for helping turn around suffering businesses/teams (self acclaimed ‘muck and bullets coach’!), he is able to identify quickly what needs to be done, no matter how challenging and provide the strength and guidance to carry out the next steps. Although he would be quick to deflect the praise, Dean's involvement with one business over a 24 month period contributed to a profit swing of a startling 226%. Dean is known for his very dynamic thinking and ability to enable others to think and see both challenges and opportunities differently. Working with a variety of high profile clients across Europe, the Middle East, Africa and Asia, he has a pragmatic and robust approach that has been referred to as ‘refreshing in today’s environment’. A psychometric evaluator, he has a powerful ability that allows you to see yourself as others see you ... challenging you to constantly focus on the objective in hand and make decisions that, although not always comfortable, will move you closer towards achieving your goals. Whatever your goals, Dean promotes the success of the 200% factor in all relationships – giving the maximum in terms of focus, energy & openness, and expecting the maximum in return. Retained and in demand by his clients, which include several Managing Directors, he has been described as ‘one of the first names on the team sheet’.


Dean's Random Wisdom

"If you get too far in front of your troops, you start looking like the enemy. "

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